Search Arbitrage Strategy for SaaS

Our tailored search arbitrage strategy helped a SaaS company reduce CAC and improve conversion rates.

Challenge

The SaaS company was facing increasing competition and rising customer acquisition costs in their industry, threatening their growth trajectory and unit economics.

Solution

We developed a sophisticated search arbitrage strategy that identified undervalued search traffic opportunities, optimizing their funnel for these specific traffic sources to maximize conversion rates and minimize acquisition costs.

Results

• 68% reduction in customer acquisition cost
• 3x increase in qualified leads
• 42% higher conversion rate from trial to paid
• 215% ROI on marketing spend