Content Strategy for B2B Company

How we transformed a B2B company content strategy to drive high-quality leads and shorten the sales cycle.

Challenge

The B2B company was creating content but struggling to attract the right audience and convert visitors into qualified leads, resulting in wasted marketing resources and a long sales cycle.

Solution

We redesigned their content strategy with a focus on high-value, industry-specific topics that addressed their ideal customers pain points, incorporating sophisticated lead nurturing and qualification processes throughout the content journey.

Results

• 210% increase in organic traffic
• 83% more marketing qualified leads
• 35% shorter sales cycle
• 48% increase in content engagement